Most advertising is wasted on me, especially celebrity endorsements. I don't need to play golf like Tiger Woods or smell like Elizabeth Hurley. But I realized when I ran out of moisturizer last week that I am brand-loyal to a handful of things, and would need to take these with me if/when I ever make it to Antarctica.
What are you brand-loyal to?
1. Tide laundry detergent. If it has to be clean, it has to be Tide. I have experimented with cheaper brands, which give me rashes, and environmentally-conscious brands, which don't get clothes clean. Tide is best — Tide with Bleach, to be specific. I'm flexible on scents. My current bottle is "Clean Breeze."
2. Oil of Olay facial moisturizer. I was even able to buy this in Russia, almost 20 years ago. I have tried the fancier versions of Oil of Olay, which I usually can't afford; I like them, and would use them if I had the money to spare, but the pink stuff suits me just fine. I do usually buy the version that has sunscreen.
3. Schweppes Diet Ginger Ale. It's more gingery than its mainstream commercial counterparts (I'm looking at you, Canada Dry), it's caffeine-free, and it has excellent bubbles.
4. Cafe Bustelo ground coffee. I am lucky enough to have friends who send me small-batch roasted beans, but I always have a can of coffee in the freezer for emergency backup. This is what I drink; it is a dark roast, ground very fine, Cuban-style.
5. Old Grand-Dad bourbon. Not to say that I won't drink other kinds of bourbon, but Old Grand-Dad is what I buy. It was a former boss's drink of choice, and the first bourbon I learned to drink. I don't need the power and complexity of the fancier stuff.
In other news, I actually bought three Powerball tickets yesterday, and — surprise, surprise — won nothing. Now I feel like a sucker.